Your secret idea. Your “someone should build this” moment.
You know the one — the lightning-bolt idea mid-deal, the thing you wish your CRM did, the scribbled notes and voice memos of what could be if someone just built it. AI changed the rules: what used to take a full dev team, two years, and a budget most stores can’t justify now ships in weeks. Now you can be the one who builds it.
The napkin sketch in your head — built, shipped, and yours.
Three things dealers come to me to build.
A tool for your own store
Fix the thing eating your time and gross. A custom AI workflow, an integration your vendors won’t build, an internal app — made for how your store actually runs.
A platform you sell
Turn your insider knowledge into a product other dealers pay for. That’s exactly what I did — OpenCarDeals, RePostable, InstantReferrals. Your idea could be the next one.
An edge no one can buy
Build what the vendors don’t sell and your competition can’t copy — an advantage that’s yours alone, mapped to your store, not a generic playbook.
Bring the idea. Leave with a plan.
Get clarity, get direction, get moving. It’s not a sales call — it’s a working session for a dealer ready to build.
What it really solves
Past the feature you’re picturing to the problem underneath — and whether it’s worth building at all.
Who it’s for
Your own store, your group, or every dealer in the country — and what that changes about how we build it.
What it needs — and doesn’t
The MVP: the few things it must do to be real, and everything we leave out to ship fast.
The path to live
Idea to something running — build, buy, or a mix, with the honest call on each step.
If it lives in your head, you’re already halfway there.
Before you book
100% yours. Use it internally, sell it to other dealers, scale it — it's your asset, not a subscription you rent. You walk away owning the code.
That's the point. You bring the dealer insight — what's broken, what should exist, how the floor actually works. I bring 25 years of code and a real team. You never touch the code.
Weeks, not quarters. We start with a tight MVP — the smallest version that proves it — then build out. AI plus a 25-year code library means we're assembling proven parts, not starting from a blank screen.
You can start one. Finishing it — and shipping something that survives real dealer data, your DMS, and a busy Saturday — is where they fall over. Half of what I do is rescuing half-built projects.
Either, or both. Some dealers want to fix their own floor; some want to build the product the industry is missing — the way I built OpenCarDeals and RePostable. We figure out which on the call.