Build. Buy. Implement. Advise.
Four levers, one architect. Whatever the right move is for your store, I either do it with my team or guide you and your people through it — and I’m honest about which path costs you less.
Build what no vendor sells
A 25-year software shop behind me. When the tool you need doesn’t exist — a custom AI workflow, an integration, an app — we build it. I’ve shipped OpenCarDeals, RePostable, and apps on the App Store. This isn’t theory.
Buy the right tools — only
Two ways to use me: I evaluate and negotiate alongside you and your team — or you hand it off entirely. Send me the demo, the offer, the contract, and I send back a plain-English executive report with a clear buy, skip, or negotiate call — so you’re never bogged down in a vendor pitch.
Implement so it actually sticks
Tools fail at adoption, not at install. Fully documented processes for everything we do — so AI that your people actually use, because someone who’s stood in their shoes set it up.
Advise as your standing counsel
Your AI strategy on retainer. Weekly updates, a living plan, blueprints, and a direct line when a vendor calls or a question comes up. You’re never guessing alone again.
Hand me the AI work — any of it.
Most of it doesn’t need a big engagement or a contract — it’s the specific, often-annoying AI questions and jobs that come up in a real dealership. You send them over; I handle them or tell you plainly that they’re not worth doing.
Build Scope
Define exactly what a custom AI build should do — scoped to your store, with the dollars and timeline attached before a line of code.
Vendor Calls
I sit in on the pitch with you and ask the questions that expose whether the “AI” is real and what it actually costs on the floor.
Overviews
Plain-language briefings for you and your managers on where AI moves the needle in sales, finance, and fixed ops — and where it doesn't.
Code Review
A senior engineering eye on what a vendor or contractor built you — production-grade, or a slick demo that breaks on real dealer data?
Integrations
Wiring AI into your CRM and DMS so it actually talks to DealerSocket, eLeads, Reynolds, R&R, RouteOne — and holds up.
Buy vs. Build
Side-by-side cost, lock-in, and timeline for buying a tool versus building it on 25 years of code behind us — with my honest call.
AI Wishlist
Capture the “I wish AI could just…” ideas from across your store and turn them into a prioritized, costed roadmap.
Competition Audits
A look at what the stores and groups beating you are actually doing with AI — so you copy what works and skip what doesn't.
Automations
Find the repetitive, time-eating tasks AI can run on its own — follow-up, data entry, reporting — and stand them up with guardrails.
Employee AI
Get your people using AI the right way — tools, training, and policy so the floor adopts it instead of quietly ignoring it.
You know your store. I know the stack.
A salesperson can read you a spec sheet. They can’t tell you which model breaks on dealer data, which “AI” is a glorified chatbot, or what a real integration with your CRM actually costs to maintain. I can — because I’ve built it.
The AI stack
- Which models fit which jobs — and which are overkill you'll overpay for
- Agents vs. chatbots vs. automations: what each actually does on a floor
- Where your dealer data lives, and how to use it without leaking it
- Build vs. buy vs. fine-tune — the real cost and lock-in of each path
Frameworks & integration
- CRM, DMS, and tool integrations that hold up — not demo-ware
- How an AI workflow plugs into DealerSocket, eLeads, R&R, Reynolds, ADP
- RouteOne / DealerTrack realities for finance and compliance flows
- What "no-code" really means — and where it quietly falls apart
Vendor reality
- The questions that expose whether a vendor's "AI" is real
- Contract terms, data ownership, and exit clauses that protect you
- What's worth paying for vs. what you already own and aren't using
- When the honest answer is "don't buy this" — and I'll say it
The gotchas
- Adoption failure — the tool works, your people don't use it
- Hidden recurring costs, per-seat creep, and usage-based surprises
- Hallucination & guardrails: where AI confidently gets it wrong
- Compliance landmines in finance, advertising, and customer data
Enterprise scale
- What works at a single point vs. across a 20-store group
- Standardizing process so AI is consistent store-to-store
- Roll-out sequencing so you're not betting the group on one pilot
- Reporting that rolls up the way ownership actually wants to see it
The numbers that matter
- Tying AI spend to PVR, gross, closing ratio — not vanity metrics
- Lead-to-show, show-to-close, and where AI actually moves them
- Fixed ops, BDC, and finance impact — not just the showroom
- ROI you can defend to a dealer principal, in dealer language
I know the gotchas — and where the code fails.
I can spot the failures in the code and understand the architecture underneath it. I know what will actually hold up and what won’t — before you sign, not after.
Real access. Not a ticketing system.
In-person meetings
When it matters, I come to the store. Walk the floor, sit with your managers, see the operation the way a vendor on a Zoom never will.
Video calls
Scheduled working sessions and on-demand strategy calls with you and your team — screen-share, build alongside, decide together.
Direct email address
A vendor calls and you’re not sure? Email me. Quick question between meetings? Email me. You get my address — not a queue.
You don’t just get me. You get PushButton AI and the whole network.
I’m your architect — but behind me is PushButton AI: a full AI strategy, build, and operations shop. When your plan calls for an audit, a custom build, a fleet of agents, or vetted engineers, I don’t send you shopping. I pull it from my own network.
You get one point of contact — me. The network is what stands behind the handshake.
One retainer. Your whole AI strategy handled.
I only work with a handfulof dealers and groups — that’s deliberate. Go deep with a few stores, not thin across many, so you get real attention: direct access, fast answers, and decisions made with you, not at you.
Your AI architect on retainer
Less than the cost of one mistaken vendor contract — for an advisor, a team, and the tools to act on the plan. No commitment — cancel any time. Join so you’re on the team.
- Direct access to me — text & calls
- Access to the full PushButton Network
- Tools, agents & resources from my stack
- In-person & video strategy sessions
- Weekly updates on your plan
- A living AI blueprint for your store
- Vendor vetting & negotiation
- Hands-on team training & rollout
Direct access · build · buy · advise
Book a call →Start with a conversation. No commitment to subscribe.Single engagements, by the hour
No retainer required — bring me one thing when you just need a straight answer.
- A vendor demo or offer reviewed
- A second opinion before you sign
- A build or integration scoped
- A quick gut-check on an AI decision
Whatever you decide — don’t make an AI decision without talking to me first.
Before you book
A vendor sells you their one product and is paid whether it works or not. I'm vendor-neutral counsel — I'll tell you which tools to buy, which to skip, and what to build instead. My only job is your store's outcome.
No. You need to know what's eating your store's time and gross. I translate that into an AI plan in plain language, and my team handles the technical work. You stay focused on running the store.
Custom AI workflows, integrations between your CRM and other systems, internal tools, and apps. I've shipped real software for the auto industry for 25 years — OpenCarDeals, RePostable, and apps on the App Store. When the tool you need doesn't exist, we build it.
We start with a discovery call so both of us know it's a fit before any commitment. We'll cover engagement terms on that call. Any third-party tool costs are separate and always transparent — I'll tell you exactly what something costs before you spend a dollar.
Single-point stores and groups both. If you're relying on vendors and want one accountable person architecting your AI strategy instead of stitching tools together, you're who this is built for.