01 · Consulting

Advice from someone who has to live with it.

I build and operate the same class of system I am advising you on. That constrains what I am willing to recommend, which is the entire point.

Book a call

02 · Engagements

Three shapes of work.

Each one is scoped to a question and ends when the question is answered.

Vendor review.

You have quotes from three suppliers and no way to compare them. I read the contracts, test the claims, and tell you which one survives contact with your operation.

Written verdict, not a scorecard
Claims tested against the actual product
Contract and lock-in terms read closely

Build or buy.

The most expensive decision in a software project is made before anyone writes code. I cost both paths honestly, including the one that loses me the build work.

Total cost over three years, not month one
What breaks if the vendor disappears
A recommendation with its reasoning attached

Systems architecture.

For teams that have decided to build. What the pieces are, how they connect, what order to build them in, and which parts are not worth building at all.

Component map and data model
Sequenced so each stage ships something usable
Written to hand to whoever implements it

03 · Counsel

Unlimited questions on every tier.

Counsel is the standing version of the same advice. Each tier is defined by how you get answered — never by how much you can ask.

Counsel

$99per month

Ask me anything, in writing.

Owner-operators, solo, curious, pre-budget.

Unlimited questions
Written answers within 24 hours
Gus + team — Gus reviews every answer
Written opinion on any vendor pitch you send
1 month credited toward any build

Cancel anytime

Start with a free question

Most start here

Counsel Pro

$1,500per month

Ask me anything, and get me on the phone.

Budget in hand, buying decisions in flight, no internal expertise.

Unlimited questions · unlimited live calls
Same-day written answers · calls same week
Gus answers, personally
I sit in on vendor pitches and ask the questions
Contracts & code: I read it and tell you straight
You + 2 people can ask · quarterly roadmap review
1 month credited toward any build

Cancel anytime

Start with a free question

Counsel Partner

$5,000per month

Ask me anything, and I own the roadmap.

Multi-location operations, or a team to steer.

Unlimited questions · standing weekly slot
Same day · direct line · Slack/text
Gus answers, personally
I run vendor evaluations and negotiate
Contracts & code: I read it, redline it, brief your team
Anyone at your company can ask
I own the roadmap — reviewed quarterly, revised as your business moves
3 months credited toward any build

90-day initial, then monthly

Start with a free question

Your first question is free on every tier. That's not a discount — it's the demo.

04 · How it runs

Scoped tight, written down, no retainer.

An engagement is a fixed question with a fixed end. If it turns into ongoing work, that is a separate conversation we both agree to.

Fig. 02 — From scattered inputs to an ordered recommendation.

05 · Terms

What you get, in plain terms.

FormatFixed scope, fixed fee

OutputA written recommendation

OwnershipThe document is yours

RetainerNot required

ImplementationOptional, quoted separately